13th Annual North Coast Wine Industry Expo

Trade Show & Conference

Sonoma County Fairgrounds, Santa Rosa, CA
Thursday, December 4, 2025
9:00am — 4:00pm
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Add to Calendar 12/04/2025 09:00 AM 12/04/2025 04:00 PM America/Los_Angeles Wine Industry Expo The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on four distinct tracks, Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. https://wineindustryexpo.com Sonoma County Fairgrounds, 1350 Bennett Valley Rd., Santa Rosa, CA 95404 Wine Industry Network info@wineindustryexpo.com false 12/04/2025 1000 WIN Expo Trade Show & Conference

WIN Expo provides winery and vineyard professionals access to nearly 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services.

Exhibitors will again be participating in the popular #ExpoDeals program, offering one day, end-of-year specials to attendees. #ExpoDeals will be promoted in the days leading up to the show so that attendees can plan their purchases prior to the event.

In addition to offering an extensive array of cutting edge products and services found on the trade show floor, a day-long conference featuring fifteen comprehensive workshops focusing on four main tracks: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard & Growers.

All four tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.

Sign up for email updates to stay up-to-date on all the latest WIN Expo happenings: registration dates, conference updates, and more.

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Exhibitor #ExpoDeals

WIN Expo's successful #ExpoDeals program will once again provide Black Friday / Cyber Monday discounts for the wine industry. This one-day-only buying opportunity is for wineries to save on end-of-year specials and discounts offered exclusively by WIN Expo Exhibitors.


Day-Of Schedule

Thursday 12/05

8:30am

Registration Tent

Check-In Opens for All Attendees

At the registration tent, located in front of Grace Pavilion. Day-Of / Walk-In Registration will also be available at this time.


9:00am - 4:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor OPENS


9:30am – 10:30am

Room: Garrett Hall

Track: Winemaking & Production






11:30am - 12:30pm

Room: Garrett Hall

Track: Winemaking & Production






1:30pm - 3:30pm

Hall of Flowers

North Coast Wine Challenge Winners - Wine Tasting

A select group of wines chosen from the winners of the 2024 North Coast Wine Challenge will be poured.






2:00pm - 3:30pm

Grace Pavilion
Hall of Flowers

"Meet & Eat" - Afternoon Networking & Antipasti

Enjoy some snacks and antipasti on the trade show floor.




4:00pm

Grace Pavilion
Hall of Flowers

Trade Show Floor CLOSES


Sonoma County Fairgrounds Parking Map

Attendee Parking

There is no additional fee for parking within the Sonoma County Fairground's parking areas for attending WIN Expo.

Two Parking shuttles will run concurrently from the furthest parking area, Brookwood Parking "Lot D", to the Main Entrance at Grace Pavilion for the duration of the Expo.

There is no parking on roadways, ramps, access ways, or grass areas, and you may not block other vehicles, entrances, or exits to designated parking areas.

VIOLATORS WILL BE TOWED. Parking will be strictly enforced.


Venue Address

Sonoma County Fairgrounds
1350 Bennett Valley Rd., Santa Rosa, CA 95404

Parking & Shuttle

All Parking for WIN Expo is Free of Charge. Parking Shuttle services will run all day from "Brookwood Parking Lot D" to the Main Expo Entrance on the day of the show.

Hotel / Lodging / Travel

Need to Book a Hotel Room?

View Hotel & Travel Information

Driving Directions

From the San Francisco Bay area

  • Drive North toward Santa Rosa via US-101 North
  • Take exit 488B to merge onto CA-12 E toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Merge onto Bennett Valley Rd - for 0.3 miles
  • Look for parking signs - Destination will be on the right.

From North of Santa Rosa

  • Drive South toward Santa Rosa via US-101 South
  • Take exit 488B to merge onto CA-12 E toward Sonoma, CA - for 0.5 miles
  • Take exit 7B for South E Street toward Downtown - for 0.2 miles
  • Merge onto Bennett Valley Rd - for 0.3 miles
  • Look for parking signs - Destination will be on the right.

Attendee Privacy & SPAM / SCAM Emails

We are committed to keeping your e-mail address and other non-public information confidential. We do not sell, rent, lease or give away our attendee or exhibitor contact information to any third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.

We will use your e-mail address solely to provide timely information about WIN Expo and updates pertinent to your participation as an exhibiting company.

WIN Expo will maintain any contact information you send to us via e-mail in accordance with applicable federal law.


SPAM / SCAM Emails

You will receive SPAM emails from unknown solicitors offering to sell you attendee lists or lodging room blocks for WIN Expo. These companies are not affiliated with WIN Expo, and do not have the attendee information they are claiming to sell.

If you look at the sender's email address, you will see these emails are not originating from one of our company domains (@wineindustryexpo.com, @wineindustrynetwork.com, or @wineindustryadvisor.com).

The only other authorized companies that work with WIN Expo are: our Official Caterer, our Exhibitor Services Partner (Rossi Expositions) and our Registration Platform Lead Retrieval service (Brushfire.com).


Known SPAM / SCAM Attempts

Attendee Lists For Sale (SCAM)

We cannot state this enough: We do not sell any of our event lists; Exhibitor Lists or Attendee Lists, and we do not sell lists from previous events. In an ongoing effort to curb the number of calls and emails our Exhibitors do receive, our Exhibitor Listings on the web site have never contained email addresses, staff names, or phone numbers for primary contacts: https://wineindustryexpo.com/information.php#exhibitorlist

We also list ourselves as an Exhibitor, and we see the same emails hitting our inboxes offering to sell us our own list. Even offering lists for other shows that we are not participating in... this is not a new tactic for spammers and list sellers.

Hotel Discounts / Room Block Availability (SCAM)

We have received reports that unauthorized companies, such as Global Housing & Lodging Services, HLS Global, Otrix Housing Services, and others, may pose as official lodging / hotel room block contacts for WIN Expo and coupons, deals or other discounts for using their service - These companies are not affiliated with WIN Expo.

For your own protection, please exercise caution when making hotel and travel arrangements with such entities. WIN Expo only guarantees hotel room rates, availability, benefits and protection for reservations made through our official hotel partners. If you choose to book with a vendor not endorsed by WIN Expo please verify their credentials before giving them any payment information and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Preventing Future SPAM

We have spoken to our attorney about this over the last several years, and they have advised that it is virtually impossible to prevent anyone from sending someone else an email claiming that they have something to sell. If they do not offer their own “unsubscribe” feature in their emails, then they are technically breaking CAN-SPAM Act, GDPR, CCPA, and subsequent laws, as well as being generally bothersome and rather annoying.

You can block all of them that hit your inbox offering to sell attendee lists or hotel room blocks - Again, these companies are not affiliated with WIN Expo or Wine Industry Network.

  • Pro Tip: If you’re using Microsoft Outlook as your email client, you can right click their email and select “Junk -> Block Sender or Block Senders Domain”. These spammers also typically use “rolling email addresses” meaning they will just use a different sending address once it gets blocked. You can also contact your Internet Service Provider to see if there’s anything they can do to help mitigate incoming SPAM.


Fairgrounds Property Map

Click on an Exhibit Hall to view a detailed layout.

Expo Floor Maps

*Please Note

  • Yellow-Filled Booths are "Last In / First Out", meaning these booths have a smaller window for setup / breakdown times. Please contact info@wineindustryexpo.com for more information.
  • Hall of Flowers

    Outdoor Exhibits

    Grace Pavilion


    2025 Exhibitor List


    Participating Associations & Educational Institutions

    In appreciation for the valuable resources that our local associations provide to our North Coast wine region, WIN Expo provides participating associations with individualized discount codes that allow their members to receive a FREE Expo Floor Pass ($35 value). Discount codes are distributed directly to associations to give to their members for use when registering for WIN Expo.


    2024 Wine Industry Expo Sponsors

    Presenting Sponsor

    Exhibit Hall Sponsors

    Grace Pavilion:

    Premier Sponsors

    Registration Sponsor

    Lanyard Sponsor

    Tote Bag Sponsors

    Conference Hall Hosts

    Winemaking & Production Hall
    Strategy & Leadership Hall
    Vineyard & Growers Hall

    Session Hosts

    Session Sponsors

    Tasting Glass Sponsor

    Coffee & Pastry Station Sponsors

    Parking Courtesy Sponsor

    Antipasti Sponsors

    Association Sponsor

    Additional Sponsors