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2014 Conference Sessions
To keep your wineries and vineyards successful and profitable you need to be aware of the trends, challenges and opportunities that are ahead for the industry. The Wine Industry Expo conference sessions provide a glimpse into the coming year and beyond.
Ideas, information and predictions will be presented by some of the most experienced members of the wine and grape industry. Stay current on the latest developments in viticulture, finance, production, and sales so you are ready for 2015 and the years ahead.
Session Topics Coming Summer 2014
2014 Session Director
Amanda S. Diefenderfer
Big Red Marketing
Amanda S. Diefenderfer started Big Red Marketing in July of 2012. Drawing on personal, educational and professional experience within the wine, lifestyle and tourism industries, Big Red Marketing works with clients to develop marketing solutions with a particular focus in strategic planning, copywriting, events and digital marketing.
Diefenderfer’s professional career first began with internships with the Wine Institute and Paso Robles Wine Country Alliance (PRWCA), allowing her to gain experience that led to her quickly excelling in her career. Following graduation, she was offered a full-time position with the PRWCA as the promotions coordinator. While working at the PRWCA, Diefenderfer was approached by a local print company and offered a position as the Business Integration Manager, here she was tasked with the goal to develop new business strategy that would allow the company to stay relevant to the quickly evolving needs of their clients.
Recently, Diefenderfer participated in SLO Leadership Class XXI, actively supports the local chapter of the Santa Clara University Alumni Association and attended the Leon and Sylvia Panetta Institute’s Education for Leadership.
Amanda Diefenderfer has named her company after the family ranch she grew up on in Paso Robles – Big Red Vineyard. During her four years at Santa Clara University she earned a Bachelor of Arts in English and a Bachelor of Science in Commerce with a concentration in Marketing..