Featuring Sonoma State University’s Hamel Family Chair of Wine Business Education, Dr. Damien Wilson, this session will leverage his more than 20-years of international wine industry experience in discussing the state of the North Coast Wine Industry today and what to expect in 2016. Adding depth in specific areas of the state of the industry, Dr. Damien Wilson will be joined by Eric Thomson of Pernod Ricard, Ron Lindenbusch of Lagunitas Brewing and Ryan O’Connell of Naked Wines.
The session will begin with a review of the current year and will take an in depth look at the true impact of wine’s newest competitors, craft beer, cider and spirits along with what challenges and opportunities the legalization of marijuana may create. The speakers will also explore examples of successful business models including those that have embraced the craft explosion turning “craft beverage threats” into additional revenue channels by leveraging their current customer base and expanding their product offerings.
This must attend session will treat attendees to an authentic dialogue led by today’s leaders with the goal of inspiring those innovators that continue to push the wine industry in the north coast to new heights.
Chair of Wine Business Education, Wine Business Institute
Dr. Wilson arrived in California with 20 years of professional experience in the wine sector. It was this commercial experience ... read more.
With so many water-saving technologies now available, it is no surprise that many winemakers and winery owners are left wondering which of these are right for them and their wines. This panel will discuss new and innovative technologies that conserve water, save money and improve quality.
Moderator and internationally acclaimed winemaker, Nick Goldschmidt of Goldschmidt Vineyards, will lead the discussion alongside expert panelists including Mark Theis of Jackson Family Wines, Charlie Gilmore of Fetzer, and Peter Kruger of Bear Republic Brewing Company, who have frontline experience working with these tools. Learn about new-age conservation technologies including BlueMorph, National Storage Tank, and the use of peracetic acids and steam methods currently being utilized in wineries to save water and make better wine. Resource conservation is a critical component of long-term sustainability and this session will help highlight some of the newest resources available.
The goal of this session is to delve into the current market conditions and trends predicted to impact the winegrape industry in 2016 and beyond. Based on the year’s recently completed harvest and bulk wine market, this session will present expert opinions weighing in on future grape prices, varietal demand, bulk market activity, potential regulatory issues and more. Grapegrowers and wineries will find this session invaluable as they prepare to make decisions for the upcoming year.
Led by Group Director at W20, Paul Mabray, and a panel of global social media experts including Jessica Williams of Visa, Chuck Hemann of Intel, and Michael Brito of WCG, this advanced session will reach far beyond the dull intro to social media to explore a new frontier in social media integration.
Learn how to use unconventional and progressive social media tactics pioneered by these big name companies to reach not only the consumer, but also key media outlets through Tweetups and Twitter tastings, Facebook, live streaming, and other engaging experiences. You will leave this session with the tools to integrate these proven strategies resulting in increased followers on all platforms, stronger brand loyalty, and more engaged fans.