In addition to offering an extensive array of cutting edge products and services found on the trade show floor, the 2016 WIN Expo also features seven educational sessions that address challenging questions that face the North Coast wine industry.

This year’s sessions will cover a range of topics from innovations in production to vineyard branding to cutting-edge marketing and the opportunity to appeal to a unique consumer group that hold massive potential for the growth along with the impact and opportunities presented by the anticipated legalization of marijuana.

Finally, the annual Harvest Recap and Look Ahead to 2017 remains a “must attend” session for vineyard & winery owners and executives looking for the most current information needed to wrap up the harvest and be best prepared for a successful year ahead.

Trade Show Floor Only

Expo Floor Pass

  • Ticket Type: Access to WIN Expo's Trade Show Floor & the Complimentary Session: "Capital News" (does not include any paid conference sessions).
  • Expo Hours: 9:00am - 4:00pm
  • Ticket Price: $35
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  • Moderator: Scott Stanchak / New York Times
  • Speakers: Rick Breslin, Aimee Cronin, Joshua Saunders
  • Time: 9:30am - 10:30am
  • Room: Kraft Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: vinSUITE

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  • Moderator: BSG Wine | Select Winery Ingredients
  • Speakers: Adolfo Alarcon, Sabrina Lueck, Richard Mansfield, Bernard Pradel
  • Time: 9:45am - 10:45am
  • Room: Finley Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: BSG Wine

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  • Moderator: Tina Caputo / Wine, Food and Lifestyle Writer
  • Speakers: Michael Brown, Todd Roll, Rebecca Stamey-White, Philip Wolf
  • Time: 11:15am - 12:15pm
  • Room: Kraft Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: SCGA & Sonoma Cannabis Co.

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  • Moderator: Brian Clements / Turrentine Brokerage
  • Speakers: Chris Bowland, Chris Louton, John Mackie, Steve Sangiacomo
  • Time: 1:00pm - 2:15pm
  • Room: Finley Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: Turrentine Brokerage

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  • Moderator: Jessica Altieri / Wine Channel TV Network
  • Speakers: Mike Giese, Emily McKinney, Richard Yau
  • Time: 2:30pm - 3:30pm
  • Room: Kraft Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: O-I Packaging Solutions

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  • Moderator: Karissa Kruse / Sonoma County Winegrowers
  • Speakers: Steve Alden, Lise Asimont, Steve Dutton, Caroline Shaw
  • Time: 2:45pm - 3:45pm
  • Room: Finley Hall
  • Ticket Price: $75 per
  • All Access Conference & Expo Pass: $250

Sponsor: American AgCredit

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  • Speakers: Jim Trezise, Edgar "Pete" Downs
  • Time: 11:30am - 12:30pm
  • Room: Finley Hall
  • Ticket Price: $75 FREE with Expo Floor Pass or Any Conference Pass
  • All Access Conference & Expo Pass: $250

Sponsors: WineAmerica & Family Winemakers of CA

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Session #1

9:30am - 10:30am

Unlocking the Digital Sixth Sense:

Living in a Mobile World


Topic Description

The ability to immediately access a world of information through the always-present mobile phone is impacting the purchasing process like never before. In the hyper-competitive wine industry environment owners and marketers must stay up-to-date with the newest applications and make sure their brands are present.

This session taps into that digital sixth sense by offering side-by-side comparison of some of the most popular and cutting-edge wine apps. Hear from founders and executive level leaders in these companies to understand how their product can become part of your efforts to raise consumer awareness of your brand and ultimately motivate the purchase of your product.

Additional Reading: Q&A with Aimee Cronin

Additional Reading: Q&A with Joshua Saunders

Additional Reading: Q&A with Scott Stanchak


Session Sponsored By:

Session Sponsor

Room: Kraft Hall

Ticket Price: $75


Moderated by

Scott Stanchak

Managing Director of Mobile / New York Times

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Featured Speakers

Rick Breslin

Founder / Hello Vino

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Aimee Cronin

VP of Partnerships / Drync

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Joshua Saunders

Founder / Uncorkd

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Session #2

9:45am - 10:45am

Phenolic Secrets:

Exploring Finishing Tannins in Maturation and Blending


Topic Description

This interactive, winemaking focused session, will kick off with a presentation by mythbuster Sabrina Lueck of Walla Walla Community College in Washington uncovering the origins and impact of both Condensed and Ellagic tannins in wine and presenting some specific chemical analysis on a range of tannins available to the winemaker.

Following this, we will into delve an organoleptic exploration of these tannins in both wine and in neutral base to fully understand the nature of each. The seminar will close with an open forum discussion with our panel of winemakers experienced in the use of many types of tannins to enhance aroma, color, mouthfeel and phenolic profile in California wines.

Attendees will also learn how you optimize quality, retention and perception of those tannins in your wine by what may seem counterintuitive, adding specific tannins! Moderated by BSG Wine, attendees will have the opportunity to taste results from trials performed over the last year.


Session Sponsored By:

Session Sponsor

Room: Finley Hall

Ticket Price: $75


Featured Speakers

Adolfo Alarcon

Winemaker, Technical Liason / Trinchero Family Wine Estates

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Sabrina Lueck

Instructor of Enology / Walla Walla Community College

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Richard Mansfield

North American Winemaker / Winery Exchange

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Bernard Pradel

Co-Founder / Toasted Oak Co.

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Session #3

11:15am - 12:15pm

Marijuana and Wine:

Understanding New Competition to Build New Opportunities


Topic Description

The legalization of recreational Marijuana appears to be a forgone conclusion for the State of California. This session led by well-known and respected wine writer, Tina Caputo, will explore what legalization means and how it will impact the North Coast wine industry.

Fortunately, there are other wine producing regions where this has already occurred; each panelist represents a state that beat California in the race to legalization. They’ll share years of experience and what the impact legalization has had on their local wine industry along with the threats and opportunities that it has created.

Additional Reading: Q&A with Tina Caputo


Session Sponsored By:

Session Sponsor Session Sponsor

Room: Kraft Hall

Ticket Price: $75


Moderated by


Featured Speakers

Michael Brown

VP of Consumer Sales / Sokol Blosser Winery

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Todd Roll

Founder / Pedal Bike Tours

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Rebecca Stamey-White

Partner / Hinman & Carmichael LLP

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Philip Wolf

Founder / Cultivating Spirits

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Session #4

1:00pm - 2:15pm

Harvest Recap and Look Ahead for 2017:

Anticipated Changes in Vineyard Contracts, Bulk & Grape Market


Topic Description

The North Coast Wine Industry Expo “State of the Industry” brings together local industry thought leaders to share insights from the recently completed harvest and its impact on the year ahead.

This year’s session will be led by Brian Clements of Turrentine Brokerage who will deliver an overview of the 2016 harvest and the likely impact it will have on the bulk wine and grape market for the coming year.

The panel discussion will also address changes and enforceability of vineyard contracts and what to keep front of mind when making critical decisions for your vineyard and wine business moving forward.

Additional Reading: Q&A with Brian Clements

Additional Reading: Q&A with Chris Louton


Session Sponsored By:

Session Sponsor

Room: Finley Hall

Ticket Price: $75


Moderated by


Featured Speakers

Chris Bowland

Founder / Bowland Vineyard Management

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Chris Louton

Winemaker / St. Francis Winery & Vineyards

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John Mackie

Lawyer / Carle, Mackie, Power & Ross, LLP

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Steve Sangiacomo

Partner / Sangiacomo Family Vineyards

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Session #5

2:30pm - 3:30pm

Insights into the Millennial Mind:

Tapping into Their $1.3 Trillion Spending Power


Topic Description

Already controlling more than $1.3 trillion in spending power, the millennial generation is just now moving into their prime earning capacity. The wine industry must answer the question of how to better appeal to this generation. While millennials reject the traditional constructs of product marketing, they embrace innovative alternatives that enable them to connect with brands more intimately than ever before.

This session will explore how wineries can leverage the opportunity to better connect with prospective millennial customers. The moderator and panelists of this session have defined themselves, not only as experts in appealing to this generation through their professional endeavors, but by also offering unique insights into the millennial mind as every person on stage is proud to be referred to as a “Millennial.”

Additional Reading: Q&A with Jessica Altieri

Additional Reading: Q&A with Mike Giese

Additional Reading: Q&A with Richard Yau


Session Sponsored By:

Session Sponsor

Room: Kraft Hall

Ticket Price: $75


Moderated by


Featured Speakers

Mike Giese

Brand Manager / Hope Family Wines

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Emily McKinney

Social Media Producer / Hollywood Today Live

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Richard Yau

CEO & Co-Founder / Bright Cellars

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Session #6

2:45pm - 3:45pm

Standing Out Amongst the Vines:

The New Normal in Vineyard Marketing


Topic Description

Today’s marketplace for premium winegrapes will always be very competitive. Positioning your vineyard as a brand itself, in order to stand out, is an important component to long term sustainability and success of your business.

Join Karissa Kruse, President of the Sonoma County Winegrowers, and learn firsthand how four growers have positioned themselves and their vineyards to stand out in today’s competitive market.


Session Sponsored By:

Session Sponsor

Room: Finley Hall

Ticket Price: $75


Moderated by


Featured Speakers

Steve Alden

Grower / Perli Vineyards, Murder Ridge Winery

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Lise Asimont

Director of Grower Relations / Francis Ford Coppola Winery

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Steve Dutton

Partner, Winegrower / Dutton-Goldfield Winery

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Caroline Shaw

Executive VP, CMO / Jackson Family Wines

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Bonus
Session

11:30am - 12:30pm

Capital News:

Happenings in Sacramento and Washington, D.C. Impacting the North Coast Wine Industry


Topic Description

With the election behind us and a new administration in place, what changes can the North Coast wine industry expect from Washington, D.C. and Sacramento? This complimentary session, led by Jim Trezise, Executive Board Member for WineAmerica & President of the New York Wine & Grape Foundation and Edgar "Pete" Downs, Acting President at Family Winemakers of California, will lead the conversation and provide updates on legislative issues on the agenda at the state and federal level and who’s fighting on the industry’s behalf. This interactive session will also explore what you can do to ensure the viability of your winery or vineyard operation.

This complimentary session is available to anyone registered with an Expo Floor Pass, or any Conference Session pass.


Session Sponsored By:

Session Sponsor Session Sponsor

Room: Finley Hall

Ticket Price: $75 FREE with Expo Floor Pass or Conference Pass


Featured Speakers

Jim Trezise

President / New York Wine & Grape Foundation

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Edgar "Pete" Downs

Acting President / Family Winemakers of California

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Adolfo Alarcon

Job Title: Winemaker, Technical Liason Company: Trinchero Family Wine Estates Session: Phenolic Secrets

After visiting a small, antiquated winery in Mexico during college, Adolfo Alarcon knew he wanted to become a winemaker. He deferred his winemaking dream for a career as a chemical engineer at Du Pont and IBM, during which he earned his MBA. Ten years later he graduated from the University of California, Davis, with a master’s degree in viticulture and enology.

Adolfo’s 20 year winemaking career has taken place at wineries in Tuscany (Antinori), Alexander Valley (Stonestreet) and Napa Valley (Grgich Hills, Franciscan, Charles Krug and Acacia). He brings a wealth of experience and passion for winemaking to Trinchero Family Estates where he works as Winemaking, Technical Liaison.

He is fluent in Spanish, French and Italian; enjoys cooking and the outdoors. At gatherings of friends and family he can be counted on to entertain by singing and playing the guitar and the piano. Adolfo is an accomplished mountain climber—he once climbed Mount Aconcagua in Argentina (over 22,800 feet!), the tallest mountain in the Western Hemisphere. Adolfo and his wife Nancy, have two sons named Rodrigo and Diego.


Steve Alden

Job Title: Grower Company: Perli Vineyards, Murder Ridge Winery Session: Standing Out Amongst the Vines

Steve, a graduate of San Jose State University with a degree in photojournalism worked summers for Newsday in New York and National Geographic Society in Washington DC. After graduation, he traveled around the country freelancing, married a hometown girl and settled in Santa Cruz, California.

By the early 90’s Steve found himself spending more and more time developing and managing his family’s 2000 acre timber ranch in Coastal Mendocino until 1994 when he and his wife moved to Healdsburg, California. As he transitioned to a full time rancher and father, Steve immersed himself in viticulture and establishing Perli Vineyards on the Mendocino Coast.

Today, you can find Steve — a hands on farmer, driving his dusty Chevy truck with his dog Pepper in the back making his way around the ranch, checking vineyards and occasionally photographing some of the beautiful vineyard and wilderness scenery you see on this website.


Jessica Altieri

Job Title: CEO Company: Wine Channel TV Network Session: Insights into the Millennial Mind

Jessica Altieri is a pioneer in the world of digital wine lifestyle entertainment, creating the world’s first digital wine lifestyle network, Wine Channel TV Digital Network.

Altieri engages novice wine drinkers and experienced wine enthusiasts around the globe with fun, fresh and creative content featuring leading wine lifestyle brands.

Altieri is a Certified Sommelier from the world renowned Court Of Master Sommeliers, and a California Wine Appellation Specialist® (CWAS) and travels the world annually to continue her education and knowledge of wine regions and trends. Jessica is also the author of Kiss My Glass, “NO-BS” Wine Guide, sold in selected Walgreens stores.

Jessica is a sought after Professional Wine Competition Judge, and was selected to judge at the prestigious San Francisco Chronicle Wine Competition. Altieri works with some of the world’s leading Trade Associations.

We are always excited to share great news about great people in the world of wine, but “super excited” to announce the selection of Jessica Altieri to Wine Enthusiast TOP 40 UNDER 40 TASTEMAKERS 2016. It’s a “who’s who” list of dynamic tastemakers from around the USA.


Lise Asimont

Job Title: Director of Grower Relations Company: Francis Ford Coppola Winery Session: Standing Out Amongst the Vines

Lise Asimont is proud to be a viticulturist and feels that a true vit never stops learning from vineyards, growers and winemakers. Her road to viticulture started with graduating from Saint Mary’s College of California with an undergraduate degree in anthropology. She then received her master’s of science degree from the University of California at Davis in environmentLise Asimont is proud to be a viticulturist and feels that a true vit never stops learning from vineyards, growers and winemakers. Her road to viticulture started with graduating from Saint Mary’s College of California with an undergraduate degree in anthropology. She then received her master’s of science degree from the University of California at Davis in environmental horticulture with a specialization in viticulture and had the privilege to learn from, and work in the lab of, Dr. M. A. Walker. Her first job in the industry was at Cambria Winery in Santa Maria, California as the assistant vineyard manager assisting a team overseeing over 2,000 continuous acres of premium Chardonnay and Pinot Noir. Lise was invited to join the Geyser Peak Winery team as their grower relations representative, and the entire state of California became her living classroom. Better yet, Sonoma County became her home and she was inspired by this coastal and agrarian landscape. Lise joined the Francis Ford Coppola Winemaking team in 2006 and helped build and establish their California and Sonoma County based programs. She now works with a team of 6 viticulturists and 9 winemakers to make wines from the north and central coast regions of California. Lise serves on the Santa Rosa Junior College Viticulture Advisory Board, the Unified Wine and Grape Symposium program development committee, and the American Society for Enology and Viticulture board of directors. She is proud to call Sonoma County her home and enjoys raising her children in this beautiful wine country.al horticulture with a specialization in viticulture and had the privilege to learn from, and work in the lab of, Dr. M. A. Walker.

Her first job in the industry was at Cambria Winery in Santa Maria, California as the assistant vineyard manager assisting a team overseeing over 2,000 continuous acres of premium Chardonnay and Pinot Noir. Lise was invited to join the Geyser Peak Winery team as their grower relations representative, and the entire state of California became her living classroom. Better yet, Sonoma County became her home and she was inspired by this coastal and agrarian landscape. Lise joined the Francis Ford Coppola Winemaking team in 2006 and helped build and establish their California and Sonoma County based programs. She now works with a team of 6 viticulturists and 9 winemakers to make wines from the north and central coast regions of California.

Lise serves on the Santa Rosa Junior College Viticulture Advisory Board, the Healdsburg Area Science Fair board and the American Society for Enology and Viticulture board of directors. She is proud to call Sonoma County her home and enjoys raising her children in this beautiful wine country.


Chris Bowland

Job Title: Founder Company: Bowland Vineyard Management Session: Harvest Recap and Look Ahead for 2017

Chris has a strong background in farming and agriculture. He studied at Cal Poly San Luis Obispo and graduated with a B.S. in Agribusiness Mgt. After farming organic vegetables for a number of years in Sonoma County he began his grape career with Sonoma Grapevines where he expanded his knowledge of viticulture and grape growing and also completed his AS in Viticulture from the highly respected SRJC.

In 2000 Chris went to work for Lloyd Vineyard Management in Healdsburg, California and then branched out on his own with his partner and wife, Tanya , and started Bowland Vineyard Management. Chris currently manages over 400 acres of ultra-premium wine grapes in both the Russian River and Bennett Valley AVAs.


Rick Breslin

Job Title: Founder Company: Hello Vino Session: Unlocking the Digital Sixth Sense

Rick Breslin has always been passionate about delivering products that combine elegant design with frictionless and meaningful user experience.

Rick has delivered talks on the subject of leveraging innovation in order to drive measurable business results, specifically on mobile platforms. His previous speaking engagements include conferences in both the digital marketing and beverage industries.

In 2009, Rick founded Hello Vino – the wine industry’s first mobile marketing platform reaching consumers at the point of purchase through its smartphone apps.

At its core, the Hello Vino app recommends specific wines by meal selection, personal taste preferences and wine-buying occasions such as holidays, delivering highly-relevant content to consumers while making their purchase decisions – the apex of contextual marketing.

The Hello Vino platform bridges the gap between the digital and physical worlds – converting digital marketing efforts into “offline” retail impact due to the advent of smartphones and the connected consumer.


Michael Brown

Job Title: VP of Consumer Sales Company: Sokol Blosser Winery Session: Marijuana and Wine

Born in Astoria, Oregon and growing up in the Pacific Northwest, Michael Brown has a deep love for this part of the world. Prior to joining Sokol Blosser Winery, Michael’s experience in the food, wine and hospitality industry crossed nations. Early in his career, he spent three years in Europe managing restaurants, bars and clubs in the Czech Republic and Scotland. He returned to the United States in February 2000 and became a manager at Jo Bar and Rotisserie in Portland, a family-run business that heightened his interest in the fine dining industry and enriched his knowledge and passion for wine.

Following this, Michael became the general manager at Portland’s famous Bluehour Restaurant. During his three years at the restaurant, he continued to grow his wine education through the Court of Master Sommeliers. Today, Michael is the vice president of consumer sales at Sokol Blosser Winery, where he has spent the last seven years successfully growing the winery’s business, including the development and opening of its new award-winning Tasting Room.

Michael currently lives in McMinnville, Oregon with his wife Maria, two daughters (Mirabel and Beatrice) and their two dogs, Dante and Clover.


Tina Caputo

Job Title: Wine, Food and Lifestyle Writer Session: Marijuana and Wine

Tina Caputo is a wine, food and lifestyle writer who regularly contributes to ZesterDaily.com and Sonoma magazine, among other publications. She began her career in the communications department at Wine Institute, and went on to become the assistant director of communications at Maisons Marques & Domaines USA. She spent five years as the managing editor for Wines & Vines magazine before moving on to become the editor-in-chief of Vineyard & Winery Management magazine, a position she held for more than seven years.


Brian Clements

Job Title: Vice President, Partner Company: Turrentine Brokerage Session: Harvest Recap and Look Ahead for 2017

With over 25 years of experience, Brian is a wine business veteran who has worked with small high-end growers and wineries and also with the largest players in the state. Brian is Vice President and Partner at Turrentine Brokerage, his responsibilities include managing Turrentine’s industry-leading grape brokerage team and working with clients throughout California, including the North Coast, Central Coast and the Central Valley. A featured speaker at many wine business events, Brian is an expert in how to effectively balance risks in a volatile market and how to anticipate supply cycles. He has personally negotiated well over $500,000,000 in wine grape contracts, including spot market sales, multiple-year agreements and planting contracts.

A graduate of Fresno State with a Bachelor of Science degree in Plant Science/Viticulture, he lives in Sonoma County and enjoys time with his family and participating in tennis, racquetball and scuba diving.


Aimee Cronin

Job Title: VP of Partnerships Company: Drync Session: Unlocking the Digital Sixth Sense

Aimee Cronin has worked in nearly every facet of the beverage industry: retail, hospitality, winery, agency, importer, distributor and technology.

Prior to joining Drync, her wine career started at a boutique winery in Long Island, followed by brand management and sales for Pernod Ricard, Moet Hennessy and New England’s largest distributor, Martignetti Companies. At Drync, Aimee has developed sales and marketing partnerships with companies like eBay, Wine.com, TBS, Esquire, Uncorked, Food and Wine Magazine and Wine & Spirits Magazine, as well as large and small retailers across the country to leverage the company’s $4.5 million dollar mobile commerce and marketing platform.


Edgar "Pete" Downs

Job Title: Acting President Company: Family Winemakers of California Session: Capital News

Edgar B. “Pete” Downs has been selected as Acting President of the Family Winemakers of California, the trade organization of more than 400 wineries, primarily family owned and producing less than 5,000 cases annually.

Downs retired in 2012 from 20 years of service at Kendall-Jackson to launch his own consulting firm, and has been an active board member of Family Winemakers and head of the legislative committee. Jess Jackson, along with Bill McIver of Matanzas Creek, Patrick Campbell of Laurel Glen and Bryce Jones of Sonoma-Cutrer, founded Family Winemakers in 1990 to expand opportunities for smaller wineries to market wines directly to consumers, and fight for reasonable rules and regulations that allow family wineries to prosper and remain multi-generational operations.

Downs will provide leadership as the organization examines how best to achieve member goals following the retirement of long-time President Paul Kronenberg. Expanding market opportunities remains the principal goal, says Downs, along with representation for smaller wineries in agricultural issues, and reform and modernization of regulations governing winery operations, including direct to consumer sales and marketing.

Just last year the American Society of for Enology and Viticulture chose Downs for a special Merit Award for his industry contributions while serving as Senior Vice President of External Affairs for K-J, a role which found him prominently involved at the state and federal levels on a broad array of issues. He served as President of ASEV, as Chairman of the national trade association Wine America, and as a Board member, in addition to Family Winemakers, of the Sonoma County Wineries Association, American Vineyard Foundation and the Coalition For Free Trade. He was appointed by the California Secretary of Agriculture to the oversight boards tackling Pierce’s Disease and the Glassy Winged Sharpshooter.

He began his career in 1973 as a chemist with Italian Swiss Colony in Asti, leaving to become Research Director at Korbel before arriving at Chateau St. Jean as a sparkling winemaker, helping to establish the winery in Graton and overseeing custom programs for a variety of wineries including Gloria Ferrer, Shadow Creek, Sebastiani and Cueno. In 1992 he became General Manager of Kendall-Jackson’s Vinwood, Lakeport and Edmeades wineries before he became the winery’s chief ambassador for trade organizations and community affairs.

Downs currently works in the marine unit of the Sonoma County Sheriff’s Office as an active participant in the Volunteer in Policing program and formerly served as a Board member of Friends of Henry One, a non-profit organization supporting the Sheriff’s aviation unit. He was awarded the Air Medal with one Oak Leaf Cluster after flying 77 missions during the Vietnam conflict as an in-flight fueling specialist for the US Air Force Strategic Air Command. He is a graduate of the University of California at Davis with a degree in Fermentation Science.


Steve Dutton

Job Title: Partner, Winegrower Company: Dutton-Goldfield Winery Session: Standing Out Amongst the Vines

Steve Dutton is a fifth generation Sonoma County farmer and lifelong resident of Sebastopol, California. He is partners with Dan Goldfield in Dutton-Goldfield Winery, and is also partners with his brother Joe in Dutton Ranch Corp. and Dutton Bros. Farming, in which they farm over 1,200 acres of grapes and 200 acres of organic apples all within the Russian River Valley appellation.

In 1999, Steve received the distinguished Sonoma County Outstanding Young Farmer Award at the Sonoma County Harvest Fair. In 2006 he and his brother Joe were named Agriculturalists of the year by the Sonoma County Farm Bureau, in 2012 the Dutton Family received the President’s Medallion from the Santa Rosa Junior College. There has never been a moment in Steve's life when he wasn't absolutely sure that he would always be involved in farming and agriculture.

He is actively involved in the agricultural community contributing too many local associations and boards. He is past president and past board member of the Russian River Valley Winegrowers, a past president and past board member of the Sonoma County Harvest Fair, a past board member of the Sonoma County Farm Trails. A director and 1st vice president of the Sonoma County Farm Bureau, and a director of the Exchange Bank in Santa Rosa. He is also a member of the Santa Rosa Junior College Viticulture Advisory Committee.

Steve resides in Graton with his wife Theresa, and their children Jake and Jordan.


Mike Giese

Job Title: Brand Manager Company: Hope Family Wines Session: Insights into the Millennial Mind

Michael Giese began working with Hope Family Wines in 2014. In his role with the winery he oversees all marketing efforts for their family of brands including Treana, Liberty School, Troublemaker, Austin Hope and Candor. In his work promoting the Troublemaker brand, he strives to use non-traditional and experiential wine marketing methods. Whether it’s inviting consumers to “Kiss a Troublemaker” with their booth at the Boston Wine Expo, brand engagements at major music festivals or summer pool parties, his efforts appeal to the millennial mindset to cut loose with a brand that offers enjoyable wines in a relatable tone.

When not appealing to the troublemaker in us all, Michael enjoys mountain biking and taking in beauty of the San Luis Obispo community he calls home with his wife Tressa. Recently, they welcomed their own little troublemaker to the world, their daughter Olivia.


Karissa Kruse

Job Title: President Company: Sonoma County Grapegrowers Association Session: Standing Out Among the Vines

Karissa was named President of the Sonoma County Winegrowers in May 2013 after serving as Director of Marketing since 2012. Additionally, she serves as the Executive Director of Sonoma County Grape Growers Foundation.

Karissa earned a BS in Economics and an MBA in Marketing from Wharton School of Business at University of Pennsylvania. She has 20 years of marketing, brand management, strategic planning and business development experience with companies such as General Mills, Universal Studios, Mattel and Dairy Management. She is a partner in Argot Wines and owns a vineyard on Sonoma Mountain.

She serves on the Boards of the Sonoma County Alliance, United Way of Wine Country, Sonoma County Tourism, Sonoma County Harvest Fair and Santa Rosa Chamber of Commerce. Kruse has been the recipient of a North Bay Business Journal Women in Business Award, a 40 under 40 Award, and the Marshall Memorial Fellowship.


Chris Louton

Job Title: Winemaker Company: St. Francis Winery & Vineyards Session: Harvest Recap and Look Ahead for 2017

Chris Louton joined St. Francis Winery & Vineyards in 2013 after nearly seven years on the winemaking team at Napa’s Beringer Vineyards, where he focused on the luxury tier of wines including Private Reserve Cabernet and Chardonnay as well as Knights Valley Cabernet.

Chris originally studied biology at UC Davis. After taking a winemaking class his senior year, he decided to return to UC Davis to study Enology and Viticulture and took a job as a harvest intern at Schramsberg Vineyards in Calistoga. After graduation, he stayed at Schramsberg for four years working as an Enologist and later as Assistant Winemaker.

At St. Francis, Chris oversees production of all Cabernet Sauvignon, Merlot and Sauvignon Blanc programs. Chris brings cutting edge knowledge and finely honed hands-on experience to his role as winemaker. His goal is to create wines that are approachable, yet compelling, and always a true expression of Sonoma County.


Sabrina Lueck

Job Title: Instructor of Enology Company: Walla Walla Community College Session: Phenolic Secrets

Sabrina Lueck is the Instructor of Enology at Walla Walla Walla Community College. Her program is focused on the use of cutting edge technology to develop practical winemaking and grapegrowing skills.

Sabrina entered the Washington State wine industry in 2010. She was so impressed by the quality of the fruit and the cooperation of the community that she decided to stay! Walla Walla Community College Enology & Viticulture has over 150 graduates working in the wine industry across the globe. College Cellars wines have won more regional and national awards than any other student-run winery in North America.

Sabrina’s main interest is the relationship between processing techniques, chemistry, and microbiology and the impact of those relationships on flavor and aroma of white wines. Sabrina has been a featured speaker at grape and wine industry conferences in Washington, Colorado, and North Carolina. She is currently pursuing a distance Doctorate in Oenology and is completing her WSET Level 3 Award in Wines and Spirits.

In her limited spare time, Sabrina enjoys throwing boules on the pétanque terrain with a glass of rosé in hand. She is a proud daughter of Canada and a graduate of Cornell University.


John Mackie

Job Title: Managing Partner Company: Carle, Mackie, Power & Ross, LLP Session: Harvest Recap and Look Ahead for 2017

John Mackie is a business lawyer focusing on wine and food law, finance and lending, business organization, mergers and acquisitions and real estate. Mackie serves as the Managing Partner of Carle, Mackie, Power & Ross, LLP, a firm located in Sonoma County, California. Mackie completed approximately ten years in government as California’s Deputy Secretary of Business, Transportation and Housing. Mackie practiced real estate and business law in several Bay Area firms before founding his own firm in 1998.

Mackie is very active with many aspects of business, wine and food and the visual arts, as a consumer, an advocate, a lawyer, and as a board member of many non-profit and trade organizations. He has held such posts as Trustee and Chair of the Finance Committee of Sonoma Academy, Board Member of the Luther Burbank Center and the Sonoma County Museum, and Trustee of The Oliver Ranch Foundation.


Richard Mansfield

Job Title: North American Winemaker Company: Winery Exchange Session: Phenolic Secrets

Richard Mansfield has been producing ultra-premium wine in California, Oregon, and Europe for over thirty-nine years. His passion for working with single vineyards and transforming those vineyards into wines that respect and mirror their individual characteristics has lead him to discover unique vineyards and create wine that unlocks one hundred percent of the potential inherent within the terroir.

Richard’s Masters in Viticulture and Enology from Geisenheim and a Bachelor of Science in Chemistry from the University of Oregon have strengthened his understanding in all aspects of premium wine production, from vineyard to bottle.


Emily McKinney

Job Title: Social Media Producer Company: Hollywood Today Live Session: Insights into the Millennial Mind

Emily McKinney is the Social Media Producer on Hollywood Today Live, a daytime, entertainment television show. Prior to her current position, she was Social Media Manager to Jeff Dunham and Social Media Coordinator on The Ellen DeGeneres Show. In addition to her experience in the entertainment industry, she has been a wine lover and drinker for at least five years.

Emily attended college at Columbia College Chicago, studying business, television and how the digital era is changing how all of it works. During her time at The Ellen DeGeneres Show, Emily was part of the Emmy Award­ winning team that tweeted the famous Oscar Selfie.

Emily continues to push boundaries on social media in a way that markets a brand appropriately and effectively. Converting followers into profit is what Emily has worked on for more than four years. Marketing and advertising through social media is something Emily is specialized in.


Bernard Pradel

Job Title: Co-Founder Company: Toasted Oak Co. Session: Phenolic Secrets

Like most winemakers, I pursued the chase to understand the variation in Oak flavors in the barrels. I started with imported oak staves samples from Vladivostok in Russia, from small and big sawmills in Northern Allier in France, and from the forest of Oregon - Oregon Oak.

I finally decided to open a stave mill with a French partner. After endless experiments, 12 year ago we associated ourselves with a distillery in France to produce an extraction of liquid oak tannins that correspond to several distinct profiles.


Todd Roll

Job Title: Founder Company: Pedal Bike Tours Session: Marijuana and Wine

Todd has been riding bicycles since his first hand-me-down Schwinn. He had a paper route at age 13, saw his first road biker a few years later and used money that was supposed to be for college to buy his first road bike. Never liking to sit still and drive, he’s dragged bikes to everywhere he’s lived including, Rome, San Diego, Seattle, Zurich, and now Portland and Honolulu.

Todd has done bike tours all over the west coast, Canada and Europe. Todd started Pedal Tours to give visitors and locals alike the experience of pedaling the most bike friendly large city in America.​​ Pedal Bike Tours provides sightseeing tours by bicycle and bike rentals in Portland, Oregon.

Todd’s objective is to make Oregon the number one bicycle tourism state in the country with Portland its home base and thereby help the state develop a tourism-based economy, rather than timber-based economy.


Steve Sangiacomo

Job Title: Partner Company: Sangiacomo Family Vineyards Session: Harvest Recap and Look Ahead for 2017

Steve Sangiacomo is a third generation partner at Sangiacomo Family Vineyards, located in Sonoma, California where his family has farmed since 1927. He grew up on the ranch and began learning the ropes from his father and extended family at a young age. As far back as he can remember, he clamored co rag along with his father and uncles during early morning frost protection after which he enjoyed a special treat -- doughnuts. He cook co the fields early and recalls jumping off a tractor co race co seventh grade orientation. In his early 20s he began learning the family business from the ground up and in his 30s he and his brother Mike cook over the reins.

Today Steve shares responsibility with his brother for managing the family's 1600 acres of vineyards as well as grape sales co more than 70 premium wineries, many of whom vineyard-designate their wines with the Sangiacomo name. He flat out loves his job, particularly the wide variety of responsibilities spanning the agricultural, strategic, and operational aspects of the business.

He has lived his entire life in Sonoma Valley with the exception of his college years at St. Mary's where he studied business and economics and an internship at the Xerox Corporation. He never wavered, however, in his desire to return to the ranch.

Steve is a board member and former chair of the Sonoma County Winegrape Commission where he has taken a lead role in its sustainability initiative. He is a former chair and board member of the Carneros Wine Alliance and also serves on the Development Committee of the Sonoma Valley Education Foundation. He was selected as a North Bay Business Journal’s "Forty under 40" Award recipient in 2013.

A natural athlete, he calls upon his earlier experience as a high school basketball, football and baseball player as well as college football co serve as a volunteer coach. He was an Assistant Football coach at Sonoma Valley High School for fifteen years and today coaches Little League baseball and CYO basketball.

Steve lives in Sonoma with his wife, Connie, and their sons Drew and Sam. When not in the vineyards or spending time with his family, he enjoys playing golf and basketball.


Joshua Saunders

Job Title: Founder Company: Uncorkd Session: Unlocking the Digital Sixth Sense

Joshua is an entrepreneur and expert on consumer product technologies and is the founder and CEO of Uncorkd, a company that provides beverage alcohol technology solutions for the on-premise market. At Uncorkd, Joshua works with leading restaurateurs to improve their beverage programs by using solutions such as digital tablet menus and beverage analytics. Uncorkd helps make wine more accessible to the everyday consumer by providing information to guests at the table within a restaurant.

Joshua has over 15 years of extensive experience with web and mobile technology and speaks frequently on the intersection of technology and beverage alcohol. Prior to Uncorkd, he led business development for a mobile technology company used by millions of consumers to instantly find information on consumer packaged goods and led global operations for a multi-national technology and engineering company.


Caroline Shaw

Job Title: Executive VP, CMO Company: Jackson Family Wines Session: Standing Out Amongst the Vines

Caroline Shaw is Executive Vice President and Chief Marketing Officer for Jackson Family Wines, the largest family-owned company of premium wines in the United States. Caroline leads the company in its worldwide marketing and communications efforts for several prominent brands to include the number one selling chardonnay in America - Kendall-Jackson’s Vintner’s Reserve. In addition to managing the marketing and communications direction, she oversees the research and development, direct to consumer, culinary, in-house design and government affairs divisions.

Caroline’s key contributions to the company business have included creating the “Really Goode Job” campaign, showcasing the company on “UnderCover Boss”, developing “AVANT” a new wine for millenials, establishing La Crema’s “Virtual Vintner” experience, and pioneering the company’s cause marketing and digital communications initiatives all while growing the company’s core business.

An innovative and visionary leader, Caroline began her career in State Department working for Secretary of State, Madeleine Albright. Her passion for international affairs and sports led her to the Salt Lake Winter Olympics where she reported directly to former Governor of Massachusetts, Mitt Romney. After the Olympics she became the first female executive at the Utah Jazz, an NBA team. She left the world of sports to join KB Home, one of America’s top homebuilders on the Fortune 500 list.

Caroline serves as President of the Sonoma County Vintner’s Association and is the Chair of Wine America, a national trade organization focused on public policy. She holds a Master’s Degree in International Relations from George Washington University and resides in Sonoma County with her husband and two children.


Rebecca Stamey-White

Job Title: Partner Company: Hinman & Carmichael LLP Session: Marijuana and Wine

Rebecca Stamey-White is a legal advocate, advisor and strategist focusing her practice on the laws related to the sale, distribution and marketing of alcoholic beverages and medical cannabis. She is a partner with Hinman & Carmichael LLP, a nationally-recognized boutique law firm representing the alcoholic beverage, hospitality and medical cannabis industries and their service providers. Rebecca provides licensing, distribution, compliance and trade practice business advice for regulated industries and defends clients in state agency protest and accusation hearings and federal alcohol investigations. She has a special interest in crafting legally-compliant advertising, social media, promotions and events and advising unlicensed third party providers serving regulated industries.

Rebecca is a frequent speaker at industry conferences, law schools and continuing legal education programs on the latest legal issues in the alcoholic beverage and cannabis industries. She is an active member of many of the alcohol beverage industry organizations, including the Wine Institute, the Rhone Rangers, the Zinfandel Advocates & Producers, the California Music & Culture Association, the National Conference of State Liquor Administrators and the National Alcohol Beverage Control Association (NABCA). In the cannabis space, Rebecca is an active member of Women Grow, a professional network of female cannabis entrepreneurs, and the National Cannabis Bar Association. During ski season, she volunteers as a national ski patroller at Northstar California Ski Resort in Lake Tahoe.

Prior to Hinman & Carmichael, Rebecca was an associate in the San Francisco litigation group of Kirkland & Ellis LLP, where she worked on post-Granholm litigation involving constitutional challenges to state alcohol regulatory statutes and provided regulatory advice to California wine industry businesses. Rebecca received her Bachelor of Arts degree in History & International Studies from Northwestern University and her juris doctor from Northwestern University School of Law.


Scott Stanchak

Job Title: Managing Director of Mobile Company: New York Times Session: Unlocking the Digital Sixth Sense

Scott Stanchak is the creator of Winery Passport, the wine industry’s most popular mobile app for winery tourism. Winery Passport was named the top travel wine app by Food & Wine Magazine in 2015 and has been featured in Forbes, Wine-Searcher.com, SiriusXM Radio and by Apple.

Stanchak also leads mobile marketing, beta and emerging platform strategy for the nation’s leading newspaper, teaches e-commerce marketing in the master’s program at NYU and is the founder of BakBurner Digital. The company’s apps, which also include Brewery Passport, have been featured in Forbes, Fortune and Yahoo!. Stanchak is also a well-regarded speaker, having presented in front of audiences at Apps World, CES, Fast Company Innovation Festival and VentureBeat's Mobile Summit.

Stanchak has been a leader in digital strategy for over 10 years, including developing and executing mobile and web strategies for multimillion-dollar brands such as NBA, AT&T and Fox News Corp.


Jim Trezise

Job Title: President Company: New York Wine & Grape Foundation Session: Capital News

James (Jim) Trezise has been President of the New York Wine & Grape Foundation since its creation in 1985, and has been involved with the industry since 1982. The Foundation is a private, not-for-profit organization which sponsors research and conducts promotion programs in support of New York grapes, grape juice and wine. The Foundation's research and promotion programs have received international recognition, as has its close and productive partnership with the State of New York.

Most recently, largely due to the Foundation’s work over the years, New York State was named 2015 “Wine Region of the Year” by Wine Enthusiast magazine as part of its Wine Star Awards. Other contenders were Champagne, France; Chianti, Italy; Sonoma Coast, California; and Red Mountain, Washington.

Jim is also widely recognized for his leadership in the broader American wine industry, having received six national awards or other recognition for his many contributions: The “Grand Award” of the Society of Wine Educators in 2014; one of “The 20 Most Admired People in the American Wine Industry” in 2013 based on a survey by Vineyard & Winery Management Magazine; the Wine Integrity Award in 2006 from the Lodi-Woodbridge Winegrape Commission; the first-ever “Distinguished Service Award” in 2001 from the American Society for Enology and Viticulture (Eastern Section); the Perpetual Monteith Trophy (Thomas Jefferson Cup) in 1995 from the Vinifera Winegrowers Association; and recognition by "Wines & Vines" magazine as one of the “top 50 movers and shakers" in the United States wine industry. In addition, in 2014 he received the coveted “Chairman’s Award” of the New York Wine & Culinary Center.

Jim is actively involved with several national and international organizations focusing on key issues affecting the grape and wine industry worldwide. He is Founder and President of the International Riesling Foundation, a coalition of top Riesling producers from around the world seeking to promote Riesling and educate consumers. He serves on the Presidential Council of FIVS (formerly Fédération Internationale des Vins et Spiritueux -- International Federation of Wines and Spirits) based in Paris. He also serves on the Executive Committee and Board of Directors of WineAmerica, the national organization of American wineries; as a Board member of the National Grape and Wine Initiative; as a Board member of the Wine Market Council; and previously served as Director of Communications for the International Organization of Vines and Wines in Paris. He is a frequent speaker on major issues at conferences throughout the United States, as well as a professional wine judge at more than a dozen international competitions, and the author of articles which have appeared in The New York Times and other media.

Prior to his appointment as the Foundation's President, Jim had been involved with the New York grape and wine industry for three years, first as Executive Director of the New York State Wine Grape Growers, and then as President of the New York Wine Council representing both growers and vintners. His career includes more than 30 years of communications consulting, public relations, advertising, public policy, and strategic planning. He holds a masters degree in International Communications from American University in Washington, DC, and a bachelor's degree in Psychology from Allegheny College.

A native New Yorker from Rochester, Jim lived in France for three years prior to his involvement with the New York grape and wine industry. He now lives on Keuka Lake in the Finger Lakes wine region.


Philip Wolf

Job Title: Founder Company: Cultivating Spirits Session: Marijuana and Wine

Philip Wolf, "the MasterMind behind Cultivating Spirits" - Newsweek 2015, is a Cannabis aficionado, business owner and philanthropist. During his 7-year tenure in the Cannabis industry he has worked with and consulted among the industry leaders and most trusted brands. Wolf has opened dispensaries, established grow operations, founded high-end tour companies, conceptualized Cannabis pairings, and founded the first ever Cannabis Wedding Expo.

Wolf founded Cultivating Spirits with the idea to show mainstream America how Cannabis show be treated. “Cannabis should be treated like a fine wine. It harmonizes so well with food when you have the right pairings.”

Cultivating Spirits is Colorado’s premier responsible Cannabis tours and Event Company. Cultivating Spirits partners with some of Colorado’s most reputable and esteemed food, wine and Cannabis industry establishments and dispensaries.

“Cultivating Spirits has pioneered the emerging cannabis hospitality scene, hosting dinners, tours, classes, parties and more in Colorado.” – High Times 2016

 


Richard Yau

Job Title: CEO & Co-Founder Company: Bright Cellars Session: Insights into the Millennial Mind

Richard Yau graduated from MIT in 2010. He is an ROI-driven digital marketer with $5 million in campaign management experience.

Yau began his career at Boston-based startup NutraClick, where he helped grow the business to $65M in revenue by year four. As Director of Business Development, he ran campaigns that directly acquired over 200,000 subscription customers and helped Nutraclick's products achieve national distribution in GNC, Walgreens, and CVS.

Yau is the CEO and Co-Founder of Bright Cellars, the personalized wine club designed to bring wine to millennials. Bright Cellars' audience has primarily been the social media demographic: Facebook, Twitter, Pinterest, and Instagram users as well as bloggers and their audiences.

As a result of feedback from Bright Cellars' algorithm, Bright Cellars has partnered with winemakers to develop custom offerings that have earned a dedicated millennial following, with membership growing over 5x in the last year.


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